Use Digital Architectural Sketching To Streamline Client Approvals
It's one week before your next big design meeting. You have multiple ideas to present, but your goal is to secure your client's approval of a single direction so you can complete this phase, bill for it and move your team on to the next.
Back in the day, architects solved this problem by presenting loose architectural sketches (with maybe a little color thrown on them), blown up several feet wide so as to wow the client with vagueness...but times have changed and clients have changed with them.
Modern clients have grown up in a world of photo-realistic digital images.Their parents understood that hand drawn sketches and diagrams were a part of the design development process, but this generation has come to expect photo-realistic architectural renderings at every phase of design.
Problem is, photo-realism--and the illusion of finality it presents--is precisely what got you into trouble the last time you presented a design concept
And because they are more akin to collage than laborious 3-d model, they save time than can be invested in multiple ideas, as opposed to having to invent enough detail and light sources to make a single idea look convincing using traditional 3-d modeling tools.
(Author James Akers is a registered architect and freelance digital and traditional architectural renderer who collaborates with some of the world's most admired architects to create inspired architectural designs, house portraits and architectural renderings in all media, including watercolor, pen and ink, pencil, photoshop and computer. Call us with your rendering needs at 413-250-8800)