New Trends In Traditional and Digital Architectural Rendering
If you are an architect, landscape architect, interior designer or traditional or digital architectural renderer, the world changed in 2008: work dried up, firms cut their payrolls, and up to 50% of us lost our jobs and had to reinvent ourselves.
Those who survived were sobered by the central lesson of the new economic order: the need to diversify.
Diversification means adding the digital skills required by today's market. If you didn't learn Rhino in school, learn Google Sketchup.
If you previously used Photoshop only to scan your work, head over to YouTube, spend a week watching tutorials then start using Photoshop to create hybrid architectural renderings combining the warmth and individuality of traditional rendering techniques with the endless possibilities of the digital world.
With the help of hybrid techniques, hybrid architectural rendering can tell stories that pure traditional or digital forms can't, helping clients differentiate their work in a marketplace that is increasingly making everyone's ideas look the same.
Traditional architectural rendering still has its place, and nothing can hold a candle to the predictive power of advanced digital rendering, but hybrid rendering occupies a cozy and inventive place between the two, full of the promise of innovation.
(Author James Akers is a registered architect and freelance digital and traditional architectural renderer who collaborates with some of the world's most admired architects and business entrepreneurs to create inspired architectural designs, house portraits and architectural renderings in all media, including watercolor, pen and ink, pencil, photoshop and computer. He may be reached directly at 413-250-8800)