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Painting Tutorials

How-to watercolor and sketching tutorials demonstrating tips, tricks and techniques used in the Procreate app, using Apple Pencil and iPad Pro. Also, thoughts about life and architecture in NYC and the Berkshires, MA

Posts in House portraits
House Portraits: The Realtors Secret Weapon for Closing Deals and Creating Happy Referrals For Life
Everyone knows that house portraits in watercolor, pen and ink or pencil make striking and memorable gifts. Think of the people you know who have either commissioned or received house portraits. Chances are they hold pride of place in their picture galleries, and they've probably been inspired to print them on holiday cards and stationery as well.

House Portrait of Guest House, Easthampton, NY (w/ Clark Smith)

What is less well known is that house portraits in watercolor, pen and ink or pencil have measurable value when it comes to selling your home. They capture your home in its best light, grabbing attention over the repetitive photographs that fill the storefront window at the realtor's office, or blur together in the the real estate section of the paper. 

Vignette: Main House, Easthampton, NY (w/ Clark Smith)

The modest cost of a high quality house portrait--or its cousins: the architectural rendering of an apartment, or the interactive 3-d model of a NYC loft built in Sketchup--is a drop in the bucket compared to the
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How House Portraits Help Sell The World's Most Beloved Listings (i.e. yours!)
Using a house portrait (or architectural rendering of your building) instead of a photograph for your real estate listing can make the difference between capturing a qualified buyer's interest in the heat of the moment, and disappearing into the background noise of everyday real estate advertising.


Next time you walk by the storefront of a real estate office, look at what's going on. Prospective buyers, shy about going inside and committing to a relationship with a stranger, can be seen...
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