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Painting Tutorials

How-to watercolor and sketching tutorials demonstrating tips, tricks and techniques used in the Procreate app, using Apple Pencil and iPad Pro. Also, thoughts about life and architecture in NYC and the Berkshires, MA

Posts in Watercolors
House Portraits: The Realtors Secret Weapon for Closing Deals and Creating Happy Referrals For Life
Everyone knows that house portraits in watercolor, pen and ink or pencil make striking and memorable gifts. Think of the people you know who have either commissioned or received house portraits. Chances are they hold pride of place in their picture galleries, and they've probably been inspired to print them on holiday cards and stationery as well.

House Portrait of Guest House, Easthampton, NY (w/ Clark Smith)

What is less well known is that house portraits in watercolor, pen and ink or pencil have measurable value when it comes to selling your home. They capture your home in its best light, grabbing attention over the repetitive photographs that fill the storefront window at the realtor's office, or blur together in the the real estate section of the paper. 

Vignette: Main House, Easthampton, NY (w/ Clark Smith)

The modest cost of a high quality house portrait--or its cousins: the architectural rendering of an apartment, or the interactive 3-d model of a NYC loft built in Sketchup--is a drop in the bucket compared to the
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How House Portraits Help Sell The World's Most Beloved Listings (i.e. yours!)
Using a house portrait (or architectural rendering of your building) instead of a photograph for your real estate listing can make the difference between capturing a qualified buyer's interest in the heat of the moment, and disappearing into the background noise of everyday real estate advertising.


Next time you walk by the storefront of a real estate office, look at what's going on. Prospective buyers, shy about going inside and committing to a relationship with a stranger, can be seen...
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My Friend Clark Is Cool (Warning: this is a long post)

My friend Clark Smith is cool. Just look at his amazing watercolors below and tell me he's not. I call him my friend, which he is, but if you landed here from Mars right now, you would say "Why is he your friend? You haven't seen him in 5 years?" And I would have to say, well, true enough, but it seems like we just had lunch yesterday, and I don't think guys hold it against each other if their friendships lapse for, like, ten years at a time. They just pick it up again like everything was normal. Otherwise we'd have to gaze into the existential abyss and wrestle with some sort of deep feelings, and I like to leave deep things like that to the guy that makes the Hobbit movies.

traditional architectural rendering, digital rendering, architectural illustration and architectural sketching

Ok, let's start there. Clark likes tuna fish, just like I do. He used to eat it every day for lunch, just like I did. That way you don't have to make any decisions; you're just like, "Hi, can I have tuna on a roll with lettuce tomato and muenster cheese, please?" and the guy doesn't even say anything but just starts making it, and I think the deli guys actually secretly appreciate that. That way they don't have to think either.

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