Traditional Architectural Rendering Plus Digital Architectural Rendering Equals Hybrid Architectural Rendering
Architects have had to be resourceful since the bankers brought the global economy to its knees in 2008. I mean, we taxpayers with jobs couldn't let the bankers starve, could we? Still, after we shared our own after-tax income to save these valuable executives and restore their bonuses, architects (and a few other professions) had the problem of finding work to replace that income. (OK, I'm being silly here. Nothing said the rest of us had to maintain our lifestyles or send our kids to college.) That's when we began re-inventing ourselves: finding new clients, downsizing our firms, exploring more efficient ways to deliver services and get the ball rolling again.
One of the ways that architectural renderers have reinvented themselves is to blend the world of traditional architectural rendering with digital architectural rendering, resulting in the so-called hybrid architectural rendering. Some argue that the hybrid architectural rendering combines the best of both into a compelling new form that connects the work with the emotions of the client and helps architects differentiate themselves from the pack. Others just think it looks cool and gives the client more options to quickly explore a mood or time of day.
Whatever your opinion, I hope you will... enjoy the following images showing the progress of two recent hybrid renderings which combine the hand-drawn warmth of traditional architectural rendering with... the flexibility and excitement of digital architectural rendering.
(Author James Akers is a registered architect and freelance digital and traditional architectural renderer who collaborates with some of the world's most admired architects and business entrepreneurs to create inspired architectural designs, house portraits and architectural renderings in all media, including watercolor, pen and ink, pencil, photoshop and computer. He may be reached directly at 413-250-8800)