In-house sketching and rendering remains one of the most efficient ways to quickly visualize and present design concepts inside a brief window of time. It prefers "sharing your process" over prematurely "presenting the solution"; "thinking out loud" to "knowing best." It doesn't replace photo realistic rendering, but serves as a complementary tool for presenting concept designs while avoiding the unintended consequences of overly-specific solutions. (cont’d below)
Like a design deadline, in-house sketching provides the tool to pull the team's ideas together and synthesize them into a presentable work of art.
Other advantages to in-house sketching:
occurs in your office so coordination and supervision is immediate and personal
studies multiple options quickly and intuitively in plan, elevation and section
Fills in details while work is still in concept, but avoids being overly specific
Results in an artifact / work of art that connects your clients to their emotions
Can be combined with basic 3-d modeling to create hybrid sketches
Can be used to “art-direct” 3rd party photo-realistic renderings
Can be accomplished by single designer working with renderer
Can save money when compared with hours burned by large, unfocused team
(Above: Video replay of studying options for a nightclub entry)
2019 is looking like a busy year. It may be the right time to test visualizing and presenting more of your concepts as sketches.
(Author James Akers is a registered architect and illustrator with over 25 years experience. He provides both in-house and studio-based sketching, rendering, and what one might call "design stenography" services to many of NYC's and Boston’s leading architects.)