In this episode, I create an architectural sketch for a new urban park adjacent to the Marseille OM football stadium, working in the Procreate sketching, painting and illustration app.
How House Portraits Help Sell The World's Most Beloved Listings (i.e. yours!)
Using a house portrait (or architectural rendering of your building) instead of a photograph for your real estate listing can make the difference between capturing a qualified buyer's interest in the heat of the moment, and disappearing into the background noise of everyday real estate advertising.
Next time you walk by the storefront of a real estate office, look at what's going on. Prospective buyers, shy about going inside and committing to a relationship with a stranger, can be seen...
Use Traditional Architectural Rendering By Hand To Present Your Concept Designs in Human Terms
There is no better way to differentiate your architecture firm or product design firm from your competition than to use traditional architectural rendering by hand--including pencil sketches, pen and ink sketches and watercolor sketches--to connect your client'e emotions with your conceptual design. Digital architectural rendering has its place and no architectural or product design presentation can be complete without it, but if everyone is showing the same digital architectural rendering, than it will be the designer that uses traditional architectural rendering to connect her clients' emotions to her ideas that will cut through the noise of what everyone else is doing and make the sale.
James Akers deploys traditional architectural rendering techniques to help sell his clients' conceptual architectural designs to their world famous clients, whether those clients specialize in sports design, hospitality design, entertainment design or institutional design.
The Architecture Of Desire: Peep Shows, 19th C. Watercolor Technique and Las Vegas
My job can be tedious, but it isn't always a grind (sorry). As every architectural renderer knows, drawing people is more time-consuming than drawing the exterior or interior of a building. People make or break a rendering. When drawn poorly, they tell the world that you (the artist) don't actually know what you're doing, and no amount of watercolor technique can hide that.
Problem is, drawing them well takes time: time to draw the figures in convincing positions; time to dress them; time to "light" them and paint them in a way that Winslow Homer or Sargeant would be proud of. OK, maybe not that last one, but seriously, when you paint in watercolor, your watercolor technique is who you are, and as a thoughtful person putting their work out into the world, you can't pretend you don't know the work of Homer, Sargeant, Prendergast, etc.
Sometimes that investment of time is less tedious than others. For art's sake, I humbly submit "Peep Show," an entertainment/club venue that I was asked to visualize, (populate) and bring alive for a colorful Broadway director turned Las Vegas impresario. (It's like five renderings in one, so I've included vignettes after the overall view. Also: I wish to acknowledge the important contribution of friend and colleague Chad Rush in helping me get this Sistine Chapel of Soft Porn done on time.)
Click on any image to enlarge, er, um...the image.
Here's the overall view above. Details of the people below. And yes, those are naked women crawling on top of the glass-sealed VIP lounge on stage:)
